Co-branding strategies have become increasingly popular in recent years, with clothing and sports brands launching co-branded products to develop niche markets.
With this observation in mind, a Japanese designer has tried to incorporate popular brands into his sneaker designs, including 7-11, Netflix and Japan’s famous brand “Akabako (Red Box) Beauty Soap,” attracting netizens’ attention.
Someone immediately said: “I want to buy a pair!”
日本設計師ミチル在推特(@mitiruxxx)PO出一系列融合各大品牌元素的設計球鞋，從日本知名零食大牌Calorie Mate、桔梗信玄餅Shingen Mochi、Suntory天然水、到保鮮膜大牌saran wrap，各種日常品牌讓日本網友感到非常親切。
Japanese illustrator “ミチル” (@mitiruxxx) recently tweeted a series of design sneakers with elements of various household brands, ranging from Calorie Mate, Shingen Mochi and Suntory natural water to saran wrap.
— ミチル (@mitiruxxx) July 11, 2020
In addition to the Japanese brand, the illustrator looked at overseas markets, designing sneaker patterns for Netflix, 7-Eleven, and the first-generation Apple computer, the iMac G3.
The most popular sneakers are the 7-Eleven Convenience Store Sneakers, featuring 7-Eleven’s signature green and red-orange stripes, making fans eager to buy a pair.
However, these sneakers are currently only available in designs and not available on the market. Hopefully, if fans are eager for these cool sneakers, maybe one day Nike will consider releasing a super cute 7-Eleven co-branded design sneaker.