CTBC Bank offers physical, digital services in several languages

Taipei City Government Branch of CTBC Bank now offers multilanguage services to customers from far and near

FSC Chairman Huang Tien-Mu (黃天牧), center, Minister of National Development Kung Ming-hsin (龔明鑫), fifth left, FSC Deputy Chairman Jean Chiu (邱淑貞), fourth left, FSC Banking Bureau Director-General Sherri Chuang (莊琇媛), third left, FSC Director General of International Affairs Joe Lai (賴銘賢), second left, FSC Bureau Chief Secretary Phil Tong (童政彰), first left visit the Taipei City Government Branch of CTBC Bank, alongside CTBC Bank Chairman Li Ming-Shieh (利明献), fifth right, CTBC Bank Vice Chairman Chan Ting-Jeng (詹庭禎), forth right, CTBC Bank President James Chen (陳佳文), third right, Albert Lee (李玉秋), second right, senior executive vice president, Personal Finance, CTBC Bank and Amy Yang (楊淑惠), first right, executive vice president, Retail Banking, CTBC Bank on Sept. 11, 2020. (Courtesy of CTBC Bank)

TAIPEI (The China Post) — In light with Taiwan’s transformation into a multicultural society, CTBC Bank (中信銀行) has responded positively to the bilingual policy blueprint of the National Development Council (NDC, 國家發展委員會) under the Executive Yuan.

Speaking at the unveiling ceremony of the new bilingual financial services environment of the Taipei City Government Branch of CTBC Bank, FSC Chairman Huang Tien-Mu (黃天牧) praised the bank on Friday for its dedication to providing physical and digital services to foreign customers.

Huang further expressed hope that every branch would provide services in foreign languages by 2030 while touring the facility alongside Minister of National Development Kung Ming-hsin (龔明鑫), FSC Deputy Chairman Jean Chiu (邱淑貞), FSC Banking Bureau Director-General Sherri Chuang (莊琇媛), FSC Director General of International Affairs Joe Lai (賴銘賢) and FSC Bureau Chief Secretary Phil Tong (童政彰).

FSC Chairman Huang Tien-Mu (黃天牧), second right, Minister of National Development Kung Ming-hsin (龔明鑫), first right, accompany CTBC Bank Chairman Li Ming-Shieh (利明献), second left, and CTBC Bank President James Chen (陳佳文), first left, to learn in English about CTBC Bank’s Home Bank APP on Sept. 11, 2020. (Courtesy of CTBC Bank)

The visit was headed by CTBC Bank Chairman Li Ming-Shieh (利明献), CTBC Bank Vice Chairman Chan Ting-Jeng (詹庭禎), CTBC Bank President James Chen (陳佳文), Albert Lee (李玉秋), senior executive vice president, Personal Finance, CTBC Bank and Amy Yang (楊淑惠), executive vice president, Retail Banking, CTBC Bank.

Together, they learned that the branch now offers services in Southeast Asian languages in addition to English and Japanese. In line with the NDC’s bilingual-friendly policy, the branch has also established a complete set of bilingual signage, including a call center, rate display dashboard, and operation forms.

At the same time, the city branch can also collect foreign customers’ experience to enhance frontline staff’s English training, which has since been converted into a daily training program for all 152 branches of CTBC Bank.

FSC Chairman Huang Tien-Mu (黃天牧), left, and Minister of National Development Kung Ming-hsin (龔明鑫) visit the Taipei City Government Branch of CTBC Bank on Sept. 11, 2020. (Courtesy of CTBC Bank)

CTBC Bank’s Home Bank APP further provides an English-friendly interface with functions such as fund transfer, currency exchange, and asset inquiry.

According to CTBC Bank’s data, foreigners log in to mobile banking more than 12,000 times per month, averaging 9 times per person per month. CTBC Bank provides more than 6,300 ATMs in both Chinese and English. If customers use foreign credit and debit cards, they can choose from 12 languages.

In order to develop the foreign language skills of its employees, CTBC Bank not only includes language scores in its job requirements, but also provides foreign language learning subsidies, cash equivalent learning incentives, and game-based learning channels.

In terms of learning resources, CTBC Bank offers local language training courses for expatriate supervisors, a language learning space at its head office, and English consultation services by on-site foreign teachers, providing a variety of language learning options for employees.

In line with the FSC’s efforts to build a friendly bilingual financial environment, CTBC Bank has appointed Taipei City Government Branch (Taipei City), Taichung City Branch (Taichung City) and Boai Branch (Kaohsiung City) as bilingual demonstration branches in the North, Central and South regions since July 1, 2012.