To cater to local tastes, international food chains usually offer creative flavors to attract new consumers. Recently, Krispy Kreme, a U.S. doughnuts chain, introduced the “pork floss” and “cheese and pork jerky” doughnuts with sugar glaze, attracting many gourmets from around Taiwan.
The novelty of the flavors, however, failed to win foreigners’ hearts.
一名網友週五在美國論壇Reddit分享台北Krispy Kreme新口味甜甜圈照片，貼文寫道：「在Krispy Kreme台北店鋪發現有趣的新口味-肉鬆甜甜圈、起司肉乾甜甜圈。」
A social media user shared a photo of Taipei Krispy Kreme’s new doughnut flavors on Friday on Reddit along with the photo that read: “Interesting new Taiwanese donut flavors at Krispy Kreme Taipei — Pork Floss Donuts and Cheese Pork Jerky Donuts.”
The post has drawn much attention among the foreign community with many users saying that they just look “gross.”
One user said that this new flavor indicates that their business is dying while another wrote that he would rather spend hard-earned NT$50 on a lunchbox than on this doughnut.
Meanwhile, one user commented that these flavored pastries are commonly found in Taiwanese bakeries, “Apart from the sugar glaze?”
However, Taiwanese have higher acceptability to new flavors. When Taiwan’s Krispy Kreme announced that it would be co-branding a limited-edition doughnut with “Hsin Tung Yang”, many people rushed to the store to give it a try.
Those who have had it describe it as “Taiwanese pork floss bread.” The pop-up event ended on Nov. 18, and those who want to try it may have to wait until for some time!