TAIPEI (The China Post) — No one can deny that 2020 has been a year of challenges in Taiwan and around the world. As the year comes to an end, CTBC Bank has combined real-life stories of the pandemic into a video, titled “As usual, thank you” (如常‧謝謝你), to convey the extraordinary work of its staff to support epidemic relief work.
CTBC Bank helped 280,000 workers apply for relief loans in the first months of the pandemic, and to this end, it mobilized more than 2,600 staff to work overtime. It took only three months to complete the work that would have taken two and a half years.
In order to retrace this epic, 91-day-long period, CTBC Bank filmed “As Usual, Thank You” to highlight the truth of the relief work and convey the unspeakable gratitude and touching stories of the pandemic.
Among other highlights, there are heart-warming stories of pregnant colleagues arranging for prenatal check-ups and of colleagues in special projects encouraging each other.
Before shooting, the filming crew interviewed some staff, hoping to outline the real and delicate script of the film. Before they started sharing, their eyes were filled with tears.
During the shooting, more than 40 staff joined the filming under the direction of Taiwanese filmmaker Hsiao Ya-chuan (蕭雅全) who was amazed by the dedication of CTBC Bank’s staff.
CTBC Financial Chairman Yen Wen-long (顏文隆) also participated in the filming, saying that he could not personally thank staff one by one, but cited the brand’s core value “We are family” to explain staff work dedication.
This is not the first time that CTBC Bank has expressed its gratitude to its colleagues and their families with a brand image film.
In 2001, when CTBC Bank’s new system was launched, thousands of employees also worked around the clock and sacrificed their holidays for this new project which was recorded in a video by Taiwanese director Hou Hsiao-hsien (侯孝賢) at the invitation of Jeffrey Koo Sr. (辜濓松), the late founder of the CTBC Financial Holding Co. (中信金控).
The film, titled “Thank You” (感謝) was broadcasted on all major TV stations on New Year’s Eve in 2002, one year after the launch of CTBC Bank’s new system so that all employees and their families could feel a sense of accomplishment and pride.
Also, “Our Ordinary Home” (家‧如常) by Michael Cooper, a member of the Canadian House of Commons as well as Tarō Asō (麻生太郎) and other international members, highlights Taiwan’s outstanding efforts and prevention strategies during the COVID-19 crisis in 2020.
The film also highlights Taiwan’s spirit of overcoming challenges over the past 50 years, such as Taiwan’s withdrawal from the United Nations, the break in diplomatic relations with the United States, and the fight against SARS, and to truly portray the epidemic prevention energy of 23 million Taiwanese people who are living as usual despite the pandemic.
At the end of the year, CTBC Bank’s new film, “As usual, thank you” (如常‧謝謝你), expresses the gratitude of its staff and family members that could not be expressed during the epidemic prevention period.
The “Home Run Taiwan” fan group also encouraged netizens to write down their hopes for 2021 and express their gratitude to their families, colleagues, and other people in the land, so that more people can believe that “together, there is hope.
The film shows that despite the pandemic, most citizens are carrying on with their normal lives — students are still able to go to school and everyone is able to go to a restaurant as they please.
Also, “Home Run Taiwan,” a Facebook fan group established in January 2016, has continued to promote public welfare, environment and sports issues.
The group, which has more than 300,000 subscribers, has already released more than 200 videos over the last 5 years, including “Our Ordinary Home” which has totaled millions of views since its release in June 2020.