Straight hair has long been deemed as more beautiful in Indonesian society, causing many curly-haired girls to suffer from low self-esteem.
Hairdresser Gracia Indriani wants to change this misconception with her salon “Kriwil salon” by providing girls with curly hair a “safety zone” where their natural beauty is praised and appreciated.
As Taiwanese and Korean dramas became popular during the 90s in Indonesia, the pursuit of straight hair, white skin, and skinny bodies have become the mainstream beauty standard in the nation.
As a result, many girls with curly hair have become the target of discrimination.
Gracia shared her personal experience, saying that in order to fit into society, she would straighten and smoothen her hair, sometimes even three times a day.
As her hair began falling out everywhere due to the damage caused over the years, she started reflecting on her addiction and obsession for straight hair. It wasn’t until then that she realized how important it is to embrace herself for the way she was born.
In 2018, Gracia opened “Kriwil salon” in an attempt to provide a safe space for people with curly hair, offering them a sense of security and empathy as well as combating the mainstream beauty standard which favors straight hair.
“Kriwil salon” hopes to make people accept a more diverse concept of beauty through helping girls with curly hair raise their self-confidence.
“So far I’m very happy to see that my customers are all happy. That is my biggest inspiration”, Gracia said.