Sushi restaurant chain “Sushiro” launched a promotion on March 17 and March 18 by announcing it would give away free sushi to anyone who had “salmon” (鮭魚) in their names, leading to a name-changing frenzy in Taiwan.
The phenomenon gradually attracted the attention of international media, with CNN reporting on Thursday that owing to the promotion, around 140 Taiwanese have officially changed their names to include the word “salmon.”
CNN added that the situation has led the Ministry of Interior to issue a statement cautioning Taiwanese that they only get three chances to change their names in a lifetime.
Following media outlets like CNN and BBC’s reports, Taiwaneses’ name-changing craze also reached the ears of U.S. social media users with some commenting they didn’t expect the day Taiwanese would lose their minds.
However, others wrote that as a broke millennial, if changing their names would mean getting free sushi, then they were all for it.
Some also called on American chain restaurants to try similar promotions, with one volunteering to change their name to “T-bone” while another wanted “Donut” so that they could get freebies from Krispy Kreme.
In fact, the U.S. doesn’t have a limit on the number of times citizens can change their names, but every name-change does require a heft price (usually around US$500) and the application will need to be vetted by a judge or magistrate before you can receive a new identity.