Montreal-based artist Gab Bois has recently gone viral online for her clever and uncommon approach to translating everyday items into her own personal brand of “visual wit.”
Her Instagram page, which has around 539K followers, showcases a variety of “Vogue-like” photography. Upon closer inspection, however, you will discover that the featured items are the most mundane objects you can find in your home.
From croissant-shaped handbags, sugar cube coffee cups and bread wallets to face mask crop tops, Bois’ designs never fail to attract and surprise followers.
According to foreign media, Bois valued her solitude immensely as a child, and it was during her time alone that her creativity was born.
She graduated with a degree in fine art and later ventured into photography, which to her, represents a “tool to translate an idea.”
She explained that she usually draws inspiration from objects found in her own home and is mindful that the experimental pictures “maintain a raw feel” and doesn’t become too inauthentic like an ad.
In her photos, Bois believes that communication comes first and style second.
She added that involving subjects like her own body or familiar food and objects that she likes is of great importance to her.
“The challenge of creating something new from something I’ve looked at thousands of times is really stimulating and satisfying.”