With the rapid development of science and technology, the production of knock-off merchandise has become more and more sophisticated.
Many people have had the painful experience of spending a lot of money on high-end products only to later realize they had bought counterfeit goods by mistake.
Now, a Chinese company has launched a special course to teach people how to identify knock-offs, attracting many “trust fund babies” to sign up for the class.
According to foreign media reports, this “Brand Authenticity Identification Course” includes seven classes and the asking price is around 15,800 RMB (about NT$68,438).
The initiator of the course said that in the class, students will be taught some tips that few people know, such as which letters in Chanel’s “Chanel” should flash under UV light when the product is genuine, and help students identify the correct font of famous brands’ logos.
He said that although the tuition fee for this class is expensive, it is definitely worth it.
In addition, he revealed that registration has been very enthusiastic since the start of the class.
Pupils include not only children of wealthy parents but also fashion magazine editors and former knock-off craftsmen.
The report pointed out that China’s luxury goods market is expanding, with a rough estimate of 4 trillion RMB (about NT$172 trillion) of business opportunities.
This has also led to the rise of the knock-off industry, and more and more imitation goods have become difficult to distinguish between authenticity and falsehood.