On Jan. 28, 1984, McDonald’s embarked on its journey in Taiwan and established the first branch on Minsheng E. Rd. in Taipei. The branch then immediately shattered the world record for weekly revenue.
In nearly 40 years, McDonald’s has been dominating the market with many unbeaten favorites while constantly developing new choices to set the trend.
The photo suggests that the menu was from “McDonald’s Linsen Center.” At the same address, McDonald’s is still in business there, yet under the name “Linsen Branch 1.”
In addition, the menu contains a seven-digit telephone number. In 1998, telephone numbers in Taipei City, Taipei County (now New Taipei City), and Keelung City were restructured into eight-digit numbers.
From this perspective, it can be inferred that the menu has a history of at least 20 years.
As for the items on the menu, most of them have “survived” to today. However, McDonald’s has continuously launched new items on its menu, resulting in more variety.
After the vintage menu was shared online, many social media users expressed curiosity over the prices at that time.
Although the price doesn’t differ that much from today, many users indicated that this meant that the price wasn’t as approachable then.
Reflecting on the monetary matter, one social media user commented, “In the past, this price was stratospheric.” Another also added that enjoying McDonald’s was luxurious back then.
The vintage McDonald’s menu post has since garnered 100,000 likes and over 400 comments, signifying that McDonald’s clearly lives in the heart of many.