Business-minded college graduates have a lot of room to experiment with business ideas, but it takes a special kind of personality to become a successful entrepreneur, such as Oscar Chang.
Oscar Chang, the CEO and Co-founder of Alchema wanted to make home brewing of cider, wine, and beer easier, safer, and more accessible so he created a Smart Home Brewing Solution that can be used from the comfort of your home.
他告訴The China Post記者，「這台機器內建的應用程式提供大量來自Alchema官方以及其他用戶的酒譜，所以你只需要選擇你最中意的酒譜並加入糖、水、酵母等材料，我們的機器就會消毒內部環境以確保安全製造。」
“The machine comes with an app that provides lots of recipes from Alchema and other users,” he told The China Post. “So you can choose your favorite recipe and follow the instructions with ingredients, including things like sugar, water, and yeast, and our machine will sanitize the environment to make sure it is safe.”
It usually takes about three to five days to make a batch depending on the alcohol level you’re looking for. And the eventual product from the Alchema machine could be the perfect icebreaker for users to build a conversation with friends and relatives.
The concept of home brewing has been very successful during the pandemic but Chang recalls how back in 2015, he launched his startup with little money and tried to “bring this idea forward.” He applied for a startup competition held by the Taiwan government. And luckily, he won the championship.
In 2016, he brought this idea to the San Francisco Bay Area where he showed his idea around. “I believed, if I work really hard with the right amount of awareness, I could attract people.”
And it turned out true, he attracted lots of people who provided him with product and market feedbacks before he launched the Kickstarter campaign. The campaign successfully raised US$300,000.
So far, Alchema has around 4,000 users in our app seeking recipe ideas. The company has sold 3,000 units both in the United States and Taiwan for people who want to do it by themselves and create their own things.
“You know the biggest difference between Taiwan entrepreneurs and others, is if you start a hardware company in Taiwan, you will have more support both from the government and manufacturers,” he explained.
“I worked very closely with one of the manufacturers, Might Electronic,” he recalled. “They took care of all the details for us and made sure nothing goes wrong during the production.”
Chang would recommend potential entrepreneurs to spend more time asking themselves why, why do they want to build their own companies?
“Building a company is a resources game,” he remarked. “You need money, time, human resources to build up your company products and bring them to the market. But you need those proof to convince people to give you money, time, and to join your teams.”
When asked about how to find the right partners to start a company, he recommended avoiding three things when looking: poor communication, competency gap, and commitment gap.
“Keep this in mind: working with the right people makes each other more efficient,” he concluded.